However, Mister Cigarette magazine, which is marketed as "a lifestyle magazine for dumb men who smoke cigarettes," has a rather interesting unique selling point - it's completely fake.
It's the second 'pretend publication' from the same designers and comedy writers who last year gave the world Fortunate Horse magazine, a bizarre horse-themed mag aimed to bemuse and delight its readers with nonsensical content. A small number of copies were distributed around New York, left in coffee shops, libraries, waiting rooms and newsstands to be picked up by unassuming members of the public.
The Mister Cigarette follow-up has taken on writers from the likes of Saturday Night Live and The Onion, and aims to stealthily distribute its copies on a much more global scale.
Its Kickstarter bio reads:
"We need you to help put a Mister Cigarette in your high school teacher's lounge. These magazines are meant to be left behind, secreted, installed, and injected into normal, everyday places as if they were actual, published magazines."
The magazine's writers go on to describe Mister Cigarette as being "in the vein of Maxim and Esquire," but aimed at "awful men who smoke and love cigarettes."
It will contain "infographics detailing the hippest new ways to hold cigarettes in your hands," a "gritty exposé from an undercover journalist taking you inside the dangerous underground of Russian tobacco substitutes," as well as "fake ads for real things and real ads for fake things."
...no, us neither...
For a print campaign that does make sense, speak to Press Mag Media.