Weekly local newspapers are hoping to highlight their importance with an advertising campaign which will launch tomorrow.
The campaign is entitled ‘Local Weekly Newspapers – With You All The Way’, and is being run by the Weekly Independent NewspaperAssociation with the aim of highlighting the role of local newspapers as "the focal point of community life.”
The 30 second animated ad will be aired on ITV regional television, with the full 90 second version appearing on weekly newspaper websites. The campaign will be supported by multi-format advertising, including newspaper ads, web banners, outdoor and radio jingles.
When a community put their mind to it, often the results can be pretty impressive (Royal wedding mania, anyone?) so here’s hoping that the ad will rouse good old British enthusiasm and support for the 1,100 local newspapers currently in circulation.