Friday, 26 June 2015

Mister Cigarette Magazine - Coming to a Newsagent Near You?

A new lifestyle magazine has smashed its crowd-funding target on Kickstarter two weeks early, suggesting that it is ready to go into production.

However, Mister Cigarette magazine, which is marketed as "a lifestyle magazine for dumb men who smoke cigarettes," has a rather interesting unique selling point - it's completely fake.

Mister Cigarette Magazine

It's the second 'pretend publication' from the same designers and comedy writers who last year gave the world Fortunate Horse magazine, a bizarre horse-themed mag aimed to bemuse and delight its readers with nonsensical content. A small number of copies were distributed around New York, left in coffee shops, libraries, waiting rooms and newsstands to be picked up by unassuming members of the public.

The Mister Cigarette follow-up has taken on writers from the likes of Saturday Night Live and The Onion, and aims to stealthily distribute its copies on a much more global scale.

Its Kickstarter bio reads:

"We need you to help put a Mister Cigarette in your high school teacher's lounge. These magazines are meant to be left behind, secreted, installed, and injected into normal, everyday places as if they were actual, published magazines." 

The magazine's writers go on to describe Mister Cigarette as being "in the vein of Maxim and Esquire," but aimed at "awful men who smoke and love cigarettes."

It will contain "infographics detailing the hippest new ways to hold cigarettes in your hands," a "gritty exposé from an undercover journalist taking you inside the dangerous underground of Russian tobacco substitutes," as well as "fake ads for real things and real ads for fake things."

Get it?, us neither...

For a print campaign that does make sense, speak to Press Mag Media

Thursday, 18 June 2015

The Good News Paper

Microsoft Lumia announced today that they will be releasing a free commuter paper in London, Manchester, Birmingham, Bristol and Edinburgh, for 5 days from the 22–26 June. Entitled ‘Five to Nine’, the daily will focus on good news stories to combat the less positive and upbeat articles found in everyday newspapers. The concept of the paper is based around recent statistics which reveal that nearly half of UK employees spent the May bank holiday working, with nearly two thirds of these going into the office, despite technological advancements making it easier to work remotely. It is hoped that this new publication will inspire readers to spend time out of the office and do what’s creatively and personally important to them. 
daily newspaper good news
Free daily newspapers are a common sight for commuters in major cities, with The Metro the main complimentary paper in the UK. Free papers receive a positive response from commuters who appreciate the distraction of something to read on what can be cramped unpleasant journeys. The distribution range, and attention of readers who are keen for a distraction, make the papers ideal for advertising, as the readership is likely to pay more attention to the ads displayed. The readership’s increased interest will no doubt result in a positive reception of the Five to Nine paper over its week long run, particularly as the paper only features feel-good stories around the topics of culture, music, fashion, design, sport.

Tuesday, 9 June 2015

Amazon Introduces Print Ads on Packaging

As one of the world's most popular e-commerce sites and a company at the forefront of all things digital and online, print advertising isn't exactly something that springs to mind when you think of Amazon. However, the Seattle-based company has recently introduced third-party ads in a new, unique way - by carrying marketing messages on its delivery boxes.

Amazon Print Ads Box Advertising Out of Home Minions
Amazon has introduced print ads on its delivery parcels
Parcels have previously only carried messages from Amazon's own products and services, but now marketers are being invited to have their brand's message delivered to the doors of millions of Amazon customers around the world.

The first company to use this new service is Universal Pictures, who has displayed colourful ads for the upcoming Minions movie. The out of home print ad campaign is also being supported on social media, with recipients of the branded boxes invited to post a picture of themselves with the parcel on Twitter using '#MinionBoxes' for the chance to win a $1,000 Amazon gift card.

It's hoped by many that the revenue from these kind of advertising campaigns could eventually lead to Amazon being able to reduce delivery prices, although the cost of the deal with Universal has not been revealed.

Amazon delivers over 3.5 million packages worldwide each day, and the company has stated that the boxes will ship from 'select' distribution centres and come in a variety of sizes to accommodate a wide range of products. It has also been rumoured that the e-commerce site may eventually allow these printed box ads to be geotargeted, although this has not been confirmed yet.

Monday, 1 June 2015

Mobile App Shazam Introduces Press Advertising Function

Popular music identification app Shazam has extended its services, with a new feature allowing users to scan posters and print ads to see additional interactive content. It's the latest effort from a company looking to bridge the gap between print and digital advertising, and has drawn comparisons to QR code technology.

Shazam Disney Tomorrowland Advertising
Disney has integrated with Shazam to promote new movie 'Tomorrowland'

Advertisements featuring the app's logo  are therefore 'Shazam-enabled' and can be scanned by the camera of a smartphone, taking readers online to provide extra information on a product or service, such as ticket orders, videos advertisements or websites. Newspapers and magazines will also be able to use the technology to allow readers to access more content, such as a longer online version of a news story, for instance. 

While QR codes have so far struggled to really become a major feature of advertising, Shazam hopes that the integration of high-profile brands will ensure that the new technology is successful. Cait O'Riordan, the Vice President of Product for Music and Platforms at Shazam, said:

"We've signed up a really exciting list of time we hope to build a platform for anybody to use. " 

The London-based company is currently only allowing a limited number of brands to use the new image-recognition technology, but in the long term aims to open up the service to everyone. Initial partners for the new service include Target, Levis, Harper Collins and Disney, who are using print ads for new movie Tomorrowland to take readers to an interactive website.

Wednesday, 27 May 2015

LA Galaxy Welcome Steven Gerrard to the States with Liverpool Echo Press Ad

Major League Soccer club Los Angeles Galaxy are set to welcome former England and Liverpool FC captain Steven Gerrard to the States this summer, and have thanked his former employers for the impending arrival by taking out a full-page advert in Tuesday's edition of the Liverpool Echo. 

Press Advertising Liverpool Gerrard LA Galaxy

The advert, which also marked the tenth anniversary of the Merseyside club's dramatic UEFA Champions League victory over AC Milan in Istanbul, reads:

"Ten years ago today, on one night in Istanbul, a leader became a legend. For the last 17 years, Liverpool has backed its loyal captain. To a club that has set the example, from a city honored to carry that legacy, thank you.

After making his first-team debut for his hometown club in 1998, Gerrard has gone on to make over 500 apperances for Liverpool and has won almost every domestic trophy available, with only the Premier League title eluding him. He is now swapping Merseyside for sunny California after signing for LA Galaxy on an 18-month deal.

With circulation figures of over 60,000 readers, the full-page press advertisement will have provided a welcome tonic for people on the red half of Liverpool after Steven Gerrard's final game for the club ended in a humiliating 6-1 defeat to Stoke City on the final day of the Premier League season.

Want to physically put your message in the hands of thousands of readers? Press advertising is still a great way to reach a large and varied audience, so don't hesitate to get in touch with Press Mag Media to discuss your print ad enquiry today! 

Friday, 22 May 2015

Read All About It! Harper Collins Goes Back In Time with New Marketing Push

World-famous publishing company, Harper Collins, turned the clock back with its latest marketing campaign, by handing out the first chapters of a new novel on the streets of London in the form of an old-school newspaper.

10,000 newspaper mock-ups were printed featuring extracts from the latest instalment of the Poirot novels, 'The Monogram Murders,' which were then being distributed around the capital. The unusual ad campaign looked to generate buzz around the launch of the new novel, which is a continuation of Agatha Christie's classic character by Sophie Hannah.

Poirot PR Newspaper Stunt

The campaign was developed by Harper Collins and creative agency Ralph. Chris Stack, creative director at Ralph, said: 

"We really liked the idea of using sample chapters as a way to get people hooked on the gripping detective novel - and grabbing a few newspaper is pretty much a reflex action for London commuters."

The limited edition newspaper was distributed from Oxford Street, King's Cross, Euston, London Bridge and Liverpool Street on Thursday by traditional 'newspaper boys' who were painted in grayscale makeup in a bid to emulate the 1920's-style newspaper. As well as extracts from the murder mystery novel, the paper also featured original advertisements from Poriot's era - sourced from the archives of brands such as John Lewis.

Stack continued: 
"1929 was all about newsprint, the year before radio news really took off, so producing a free newspaper was the perfect creative solution to keep all our activity in the Poirot world."

Friday, 15 May 2015

Has Hollywood Harmed Print's Famous Heroes?

For some it's a guilty pleasure, for others being a fan is something to shout about from the rooftops (or project into the sky from a large, bat-shaped signal.) 

For years, comic books and superheroes have played a major role in our culture, influencing film, television, art and even fashion - if you're a big fan of spandex, anyway.

As the latest Marvel blockbuster Avengers: Age of Ultron dominates the big screen and rakes in millions in box office takings, superheroes are once again in the limelight. The comic book-inspired film industry has become big business, with several instalments from the likes of DC and Marvel released each year starring some of Hollywood's most famous A-listers. That's not to mention television shows such as Flash, Agents of S.H.I.E.L.D and Gotham which are currently recording high viewing figures.

Avengers Ultron Movie Comics - Marvel

But what do all these adaptations mean for the original, print-based comic book publications? For years they've had a die-hard following of committed fans, but do the recent moves to the big screen mean that they're a dying art form?

Although you might expect this to be the case, it wouldn't appear to be so. US company Diamond - who is responsible for the distribution of major comic books around the globe - released figures earlier in the year which showed that overall comic book sales have increased by over 14% during the last two years, suggesting that there is a beneficial effect from the mainstream media domination of Marvel and DC characters.

Guardians of the Galaxy, Marvel's incredibly successful 2014 movie and another instalment from its ever-growing cinematic universe, even resulted in one of its main characters, Rocket Raccoon, getting his first ever solo comic book outing - showing that the comic-film relationship isn't necessarily always a one-way deal.

Avengers Marvel Comic Book

Marvel and DC, the latter responsible for houeshold names such as Batman and Superman, dominated the top 100 best-selling titles of last year, with Marvel's high-profile relaunch of The Amazing Spider-Man shifting the most copies by a considerable distance. It could even be argued that the comic performed better than the sequel to the film of the same name, which was largely panned by critics.

Although the days of queuing up outside a newsagent to pick up the latest issue of your favourite caped crusader may be long gone for most, these figures show that comic books still have a role to play in the print industry. Above all, those in Hollywood certainly haven't killed comic books, using their power and big budgets to help print sales pick back up. After all - with great power, comes great responsibility...