The multi-million dollar redesign was implemented by Editor Jake Silverstein and design director Gail Bichler, with the magazine now including several new sections and features in an attempt to assert itself among the Times' new products, both online and in print.
|The first issue of the new-look magazine (Image: New York Times)|
Advertisers jumped at the chance to have their ads included in the new milestone issue of the magazine, with 40 new companies investing in print space in the publication. 121 of the 220 pages are advertisements - which is the highest amount of advertising the magazine has included since October 2007 - with brands such as Diesel, Cadillac and Bank of America promoting their businesses on the magazine's new, high-end glossy paper.
As well as aiming to generate higher revenues from print advertising, a major incentive behind the magazine's revamp is to generate more web traffic and digital advertising for its online site.
The magazine - which comes as a supplement of the world-famous New York Times - has introduced new design features, most noticeably new column sizes and typefaces, in order to set itself apart from regular New York Times content. These will be carried across to its website, along with regular news stories and podcasts, in an effort to establish the magazine as a popular publication in its own right, and not just a 'freebie' extension of the New York Times.